The Correct Use of Buzz Words
Not long ago, I was having lunch with a business executive who had recently relocated from California to Tennessee. He obviously was very upset about the fact that we were not having a good business season, and he mentioned to me that he was no longer chasing butterflies. In fact, he was not even chasing any butterflies anymore; he was chasing “the buzz” that goes along with being on the cutting edge. I was not at all surprised by this, because the last time I talked to him, several months ago, he had come into my office to discuss his new project in progress – and it was a butterfly farm. As he talked about all of the issues and problems that were associated with the project, I immediately thought about what we in the business community commonly referred to as “chasing butterflies.”
with chasing butterflies:
Now, let me just say that there is nothing wrong with chasing butterflies, and I am certainly not trying to suggest that chasing something that may be perceived as a “chase” is a good thing. It can be a very good thing if you are in business, and you need to chase something. But if you chase a buzz, you are chasing nothing. The buzz is not a product. Chasing the buzz will almost always result in failure, because you are chasing something that does not exist.
In this regard, I am reminded of what a great line from an old Jimi Hendrix song says:” crawled out you crawled inside me / You crawled into me and I’m so tired of you.” If you want to really make something, you have to crawl inside of it and make it. In other words, buzz words create buzz, and they don’t really exist in nature. So when you use a buzz word in the business you are actually creating a product, and you have to create it in order for it to sell. You cannot buzz someone into buying something that does not exist, because you are creating a new entity.
So, when you use buzz words in business you are creating a new entity. And when you use the buzz words in the right way, you can create an avalanche of business. And an avalanche of business is the key to success. Without the buzz, you have nothing.
If you want people to take you seriously, then buzz words matter. When you buzz someone into taking an action that will give you a percentage of the sale, or when you buzz someone into going on a survey for you, then those words and phrases matter. They really are critical.
whole point of buzz
So, what is the best way to use buzz words in business? The best way to use buzz words in business is to make sure that you are using them on a regular basis. The best way to buzz someone into action, or to buzz someone away from an idea that is not working is to not only buzz them with your buzz words but to buzz them until they no longer think of the idea, and then to nudge them into taking action. In other words, to push them to take action. That is the whole point of buzz.
If you are going to use a business synonym, then you need to make sure that you are going to use the business synonym to the point where it is obvious that it is a business term. For example, if you are talking about office furniture, and you say desk, then you might want to switch to simply desk. People would not automatically think of the office furniture business synonym desk, even though that is actually a term used in business. They would automatically think of desks. You need to use business words consistently so that people are making connections all the time in business.
Even in the business world there are many words that have multiple spelling variations. You would be amazed at how often buzz words are misused in any given day. They are often used by sales people in their advertising, even though many people don’t realize it. Don’t fall for the hype. Just use the buzz words that you know work in the industry you are in to give your company the professionalism and respect it deserves.